Creative Strategies

Whether we look at the consumer market or the enterprise market, we are witnessing a transition from hardware, software, and service as an individual source of value to the total experience that arises from their combination It is about the overarching experience a user receives that distinguishes a good product and a great product Understanding how the different parts of the offering or even the different features of one component contribute to the overall experience provides valuable insights

Latest Articles From Our Team

FEBRUARY 8, 2023 / CAROLINA MILANESI

INDUSTRY INSIGHTS

OpenAI Fuels Microsoft Bing’s Race Reset in Search

I was in Redmond this week to witness what we might look back on as a turning point in tech Microsoft’s CEO, Satay Nadella, took the stage to introduce the evolution of Bing and Edge On the back of the newly renewed partnership with OpenAI, Microsoft took what it referred to as OpenAI’s newest artificial…

FEBRUARY 2, 2023 / BEN BAJARIN

INDUSTRY INSIGHTS

Theme to Watch in 2023: Cybersecurity and Closing the Detection Gap

If there was one pocket of the technology industry that truly benefited the most from a global pandemic that forced workers from the office into remote locations it was the security industry A mass exodus from the office to the home caused many CSOs headaches and anxiety as office-based tools, hardware assets, and information left…

JANUARY 23, 2023 / BEN BAJARIN

INDUSTRY INSIGHTS

M2 Max: Under the Hood With the Latest Apple Silicon

Many years ago, I used to give a presentation to business school students specifically about the semiconductor industry Part of that presentation focused on the wonder of semiconductors where we can marvel at the bigness and smallness of these magical pieces of science Appreciating the bigness refers to how many billions of transistors can exist…

JANUARY 19, 2023 / BEN BAJARIN

REPORT

Macs In the Enterprise: A Cisco Case Study

Last fall, I wrote about the growth potential for Apple’s Macs in the enterprise I mentioned some research Cisco shared about their Mac choice program and the benefits they have seen as an organization by offering Mac as a choice and supporting Macs on equal footing as Windows Cisco’s stated goal with the Mac@Cisco program…

JANUARY 12, 2023 / OLIVIER BLANCHARD

INDUSTRY INSIGHTS

ChatGPT and beyond: Why generative AI’s inflection point might be Tech’s most promising new market opportunity

ChatGPT represents an important inflection point for AI, and an important one for the tech industry at a time when consumers, worn down by perhaps one too many hype cycles, have begun to lose faith in the sector’s ability to deliver on its promises The tech industry’s current headwinds aren’t limited to inflationary pressures, a…

DECEMBER 29, 2022 / BEN BAJARIN

INDUSTRY INSIGHTS

Tech Products I loved in 2022 and Predictions for 2023

Last year, I started a yearly theme highlighting my favorite tech products of the year Last year, I highlighted the Remarkable 2 tablet and now believe that e-ink notepads may be more of a trend than I initially thought If that’s the case, I’m glad I called it This year, I’m combining my list of… During my time with Apple's latest M2 Max, I made some interesting discoveries Apple Silicon next-gen CPU design made the P-cores more efficient and the E-cores more performant From what I can tell it is the first time the P-cores drop to zero state https://creativestrategies com/m2-max-under-the-hood-with-th

https://twitter com/i/web/status/1617536516687024130 Last fall, at the @JamfSoftware Nation User Conference, I learned about how @Cisco is deploying Macs at scale and seeing positives in their culture and employee satisfaction I got to dig more into the Mac@Cisco program Here is their case study https://creativestrategies com/macs-in-the-enterprise-a-cisc

My end-of-year post on tech products I loved in 2022 and a few predictions for 2023 Includes one prediction of a highly anticipated product I don't believe will get released in 2023 Tech Products I loved in 2022 and Predictions for 2023 https://creativestrategies com/tech-products-i-loved-in-2022

Taking a trip down memory lane looking back at a few of the many articles I wrote for an array of publications in 2022, including @Forbes @FastCompany @ITItalianTech @LaRepubblica_it @creativestrat Looking forward to sharing more tech insights in the new year 2023, bring it on! I wrote up some perspectives on Meta's Quest Pro and doing RND in public with products that still have many kinks to get ironed out Working out Meta Kinks https://creativestrategies com/working-out-meta-kinks/