Creative Strategies

Creative Strategies is an independent technology analysis firm founded in Silicon Valley in 1969. It studies change across silicon, systems, platforms, software and adoption, and explains to technology companies and investors how a shift in one layer affects the others.

Products and services

• Executive counsel: advice to leadership teams deciding strategy as technology and customer needs change.
• Market intelligence: research linking technology trends to what customers actually want.
• Investor diligence: helping investors judge the technology, products and market forces behind a company.
• Published research: analysis across four publications on chips, devices, AI and platforms.
• Delight Scale: a ten-question method that scores and weights customer experience into a single product score.

Who it serves

Its clients are technology companies and the investors who back them.

Key facts

• Founded: 1969
• Based in: Silicon Valley
• Analysts: includes Ben Bajarin and Carolina Milanesi
• History: covered the birth of the PC industry in 1981