Concepts in Focus

Helping to optimize consumer food and beverage products has been at the heart of RDTeam for over 25 years

RDTeam has the experience and knowledge to bring consumers’ needs and wishes into view for major product creators and innovators, enabling them to move forward with actionable insights and confidence in their strategy Rapidly evolving needs and priorities of consumers requires being able to  dig deep into distinctions around new awarenesses of healthy vs wholesome, natural vs organic, and how today’s health-conscious consumer wishes these to show up Our long experience and relationships with major food and beverage manufacturers are a testament to the benefits they experience using RDTeam to help them navigate this rapidly shifting landscape

What are the perceptions and motivations that drive brand choice and to what extent are color, design and material influencing purchase decisions?

What are the perceptions and motivations that drive brand choice and to what extent are color, design and material influencing purchase decisions? RDTeam helps clients see through the eyes of the consumer so they are able to set clear and relevant goals for new package design Good design is good business RDTeam’s package research and design testing uncovers the attention value, purchase interest, brand fit, and pricing expectations related to package design We create in-situation environments to reliably determine which designs will be most successful in market

RDTeam knows how to reveal consumer priorities in OTC products

RDTeam knows how to reveal consumer priorities in OTC products and drill down on exactly what will make them want to choose one product over another on a crowded shelf space RDTeam has an impressive record of unlocking emotional insights and offering effective guidance around positioning across a range of therapeutic areas Our Jacksonville location is experienced in recruiting physicians and healthcare professionals

The children’s product market is growing and moms are savvy and intelligent purchasers who want safe, healthy, high quality products

The children’s product market is growing and moms are savvy and intelligent purchasers who want safe, healthy, high quality products Knowing how to do great research with kids or their moms is something the Research Design Team prides itself on From baby wipes to smart products, we are involved in helping clients know what kids and moms need and want

Major CPG companies choose RDTeam to test their concepts, positioning and messaging

Major CPG companies choose RDTeam to test their concepts, positioning and messaging and help them to develop rich, actionable insights into consumer attitudes, preferences, and future purchase intentions Consumers can identify a great concept that isn’t a great fit with the product being developed and our market research can tell you where it misses and what will make it work Improving your understanding of your brand perception and user behavior will help you guide strategy to ensure you reach the right consumers at the right time with the right message

Financial and insurance marketers rely on us to deliver clarity on how to accelerate development of new services, positioning, messaging, naming, and more

Financial and insurance marketers rely on us to deliver clarity on how to accelerate development of new services, positioning, messaging, naming, and more Do you have a vivid picture of your customer’s path to purchase? We can help you understand the best ways to influence behavior and improve the customer experience With new technology and a new type of consumer, financial and insurance industries are changing RDTeam’s experience with branding, product development and service delivery can help you understand the best ways to reach your customers We have helped clients with evaluating brand awareness and perception, customer satisfaction and loyalty, competitive positioning, and new market strategies and opportunities

Lawyers and their firms have come to realize that mock juries play an essential role in the preparation for some trials

Lawyers and their firms have come to realize that mock juries play an essential role in the preparation for some trials Providing a window into the jurors’ decision process, mock trials help lawyers identify the stronger and weaker elements of their case Hiring a market research company that can recruit the best candidates and create a believable simulation setting is key And because mock juries are generally observed from outside the room, it is important to use a facility with a focus group room that can fit 12-14 people, a one-way mirror, and/or have an external tv monitor set up for remote transmission Our Jacksonville, FL location is ideal

Our facilities in Limerick, PA (Philadelphia market) and Orange Park, FL (Jacksonville market) are fully technologically enabled and equipped with comfortable conference rooms for focus groups as well as backroom areas for client observation

Testing rooms are flexible by design, enabling us to transform our spaces into kitchens, washrooms, classrooms, and testing areas for virtually any product