Concepts in Focus

Concepts in Focus is the trading name of RDTeam Inc., a market research company that specialises in consumer and sensory studies. It works out what makes buyers choose a product, whether the trigger is a need, a feeling or how the item looks, so that clients can cut risk when they launch or change products.

What Concepts in Focus does

• Consumer research: studies of the perceptions and motivations behind brand choice.
• Sensory testing: taste and product tests, including red light testing that hides colour differences.
• Food and beverage research: helping manufacturers refine products, including how shoppers see healthy, natural and organic claims.
• Packaging research: how colour, design and materials affect purchase, used to set goals for new packs.
• Focus groups and mock juries: sessions in rooms with areas behind the glass for clients to observe.

Customers and markets

Its clients include large consumer packaged goods companies, major food and beverage makers and smaller newcomers, with products ranging from coffee makers to cat litter.

Key facts

• Facilities: Orange Park (Jacksonville market) and Limerick (Philadelphia market), United States
• Experience: more than 25 years in food and beverage research
• Certification: Women's Business Enterprise, certified through WBENC