Concept PR

Concept PR is an independent public relations agency in India, run by Concept Public Relations India Pvt Ltd as a unit of Concept Communication Ltd. It began in 1993 and has grown into a national network that covers India's regional languages and media, with a digital-first desk added in recent years.

What Concept PR offers

• Brand building — steady strategic and tactical communication that carries a client's brand to its target audiences.
• Reputation management — specialised programmes to protect and strengthen how an organisation is regarded.
• Media relations — long-standing relationships with national and regional media, managed through its offices around India.
• Investor relations — work with financial analysts, media analysts and investors to explain a company's performance.
• Crisis management — its own crisis response and mitigation model to help clients handle and recover from a crisis.
• Digital and analytics — the Concept X digital arm and the Concept BIU analytics unit, which it acquired in 2010.

Who it works with

Senior staff lead practices for banking and financial services, renewable energy, government and public sector units, entertainment, corporate clients and capital markets.

Key facts

• Based in: Fort, India, with offices in Delhi, Bengaluru, Chennai, Kolkata, Hyderabad and Kochi
• Founded: 1993
• Team: more than 400 people across 10 cities
• Clients: more than 110