Catalyst Public Relations

Catalyst Public Relations is a PR consultancy headquartered in Chennai with a strong presence throughout Tamil Nadu. It is led by a former journalist and draws on long-standing media relationships to plan campaigns for brands and institutions. The firm reports more than 2,000 assignments for over 600 clients.

What Catalyst Public Relations offers

• Editorial services: complete PR support, from reading the brief to planning and placing coverage.
• Advertorial services: an in-house team that produces sponsored editorial features where clients need them.
• Media partnering: tie-ups with publications and broadcasters built on long-term relationships.
• Media monitoring: tracking of coverage, a service the firm says few agencies in South India provide.
• Campaigns and events: cultural and awareness campaigns, such as festival events aimed at students.

Who it serves

Clients span education, finance, food and lifestyle, healthcare, media houses and advertising agencies. Case studies include CSR publicity for Rosatom, a centenary celebration for Dr MGR and a music album launch during the pandemic.

Key facts

• Based in: Chennai, India
• Certification: ISO 9001:2015, which it says was a first for an Indian PR agency
• Awards: honours from PRCI, PRSI and the Times Business Awards
• Track record: more than 2,000 assignments for over 600 clients