Catalyst Media Factory

Catalyst Media Factory is a public relations and social media agency with offices in Detroit, Traverse City and Royal Oak, Michigan. It works to get growing businesses and organisations covered on television, radio and in newspapers, and it runs their social channels. The agency keeps a deliberately narrow client focus rather than serving every sector.

Services

• Media relations: pitching clients to reporters and producers for local and national news coverage.
• Social media management: writing content and managing communities on Facebook, Instagram and TikTok.
• Media training: sessions with working journalists to set key messages and rehearse interviews.
• Advertising: print and broadcast ads, geo-fencing, billboards and collateral design.
• Event and web support: staffing at trade shows and routine website updates.
• Networking advice: suggestions for introductions that widen a client's audience.

Who it works with

Restaurants, retailers, nonprofits, event organisers and professional service firms, mostly small and growing organisations around Detroit.

Key facts

• Based in: Detroit, Michigan
• Other offices: Traverse City and Royal Oak, Michigan
• Specialism: public relations and media relations