CarterJMRN

CarterJMRN is a market research agency in Japan that helps overseas and domestic brands learn how Japanese consumers think and behave. It combines qualitative, quantitative and cultural research, and supports companies planning to enter the Japanese market.

What CarterJMRN offers

• Qualitative research: focus groups, depth interviews and ethnography.
• Quantitative research: segmentation, profiling, internet and paper surveys, exit surveys and central location tests.
• Cultural insight: semiotics, trend watching, immersion sessions, consumer pulse reports and desk research.
• UX research: usability tests and studies of how end users behave with products and services.
• Design thinking: co-creation workshops that move from findings to concepts, prototypes and testing.
• Research studios: rental facilities for research sessions near Roppongi Station in central Tokyo.

Who it serves

Past projects include a children's daily life study, a luxury purchase intention survey, a heated tobacco taste test, a film trailer evaluation, a streaming video usage study and a mobile gaming segmentation.

Key facts

• Based in: Tokyo, Japan
• Facilities: research studios at Roppongi