Candid Marketing

INNOVATE We study consumer behaviour, and research & innovate new ways of reaching out to consumers through this omnichannel approach

ACTIVATE We activate and electrify consumers through seamless, interactive, engaging experiences

TANGIBLE RESULTS We build omnichannel activation & experiential marketing campaigns with the clear intent of achieving tangible results for the brands we help build

Clients We Have Worked with

WE Are Obsessed with Omnichannel Activation We have worked with MDLZ for 19 years as a partner & stakeholder to ensure that Cadbury Dairy Milk stays the most trusted brand in India through our Omnichannel Activation approach We have been Creating Seamless Consumer Experience & driving sales to various channel by closely mapping the consumer behaviour and at the same time inventing new mediums and tools to communicate and sometimes cross pollinate between different mediums

Uber when it decided to enter India, already had competition in the form of not just other app based aggregator but Radio cabs & local transport as well While Uber was busy with localisation of it is service offerings, we were focused at building their Driver Network and at the same time driving demand for their existing as well as new service offerings through seamless Omnichannel activation

Zespri Kiwifruit a New Zealand based fruit cooperative was facing challenges in India as Kiwifruit was non-indigenous and not just lacked familiarity with the consumer palate but also with the un-educated sales & distribution channel In the midst of growing competition and low acceptance – Zespri Sungold Kiwifruit was also being mistaken as an over ripened Green Kiwifruit A behavioural change was brought in through Omnichannel seeding, that spanned on both, the sales as well as consumer front building Zespri Sungold Kiwifruit as a Super fruit

Cadbury Dairy Milk Silk

We have been involved with the premiumisation in the chocolate industry in 2010 with Cadbury Dairy Milk launching ‘SILK’- it’s premium offering The eat experience/ritual has always been a very important part of our experience planning – no matter what medium or channel

India is a media dark country when it comes to advertising liquor and for any brand that decides to launch, it leaves limited channels to discover and Activate consumers In 2016 we partnered with William Lawson to map their consumers and the channels through which we can discover and activate them An entire Omnichannel activation manual was created that would help a consumer live the brand ethos and experience the product the right way

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