Caboodle Copywriting

Caboodle Copywriting is a group of senior freelance copywriters, message designers and creative directors working out of Perth and the South West of Western Australia. It writes for organisations of every size across Australia and has also taken on work for clients in the UK.

Services

• Copywriting: website and SEO copy, blog articles, case studies, email and social campaigns, video scripts, brochures and annual reports.
• Messaging: core messaging, content pillars, value propositions for customers and employees, purpose, vision and mission statements, and taglines.
• Brand blueprints: its own method for pinning down a brand's essence so every message sent to market stays aligned.
• Brand naming: finding names for companies and products.
• Internal and employer writing: employer marketing and staff communications.

Who it serves

Its client list takes in government departments, universities, hospitals, airlines, banks and mining companies, including the Department of Transport WA, Tourism Western Australia, Curtin University, Perth Airport, Rio Tinto and British Airways. Past projects include a Gamble Aware campaign for WA, new website copy for the surveying firm MNG and product pages for a ceramics brand.

Key facts

• Based in: Perth, Western Australia
• Markets: Australia and the UK