Business Information Greater China

Business Information Greater China, or BIGC, is a Taiwanese market research consultancy based in Taipei. It began in 1985 as the local branch of Burke, the American research company, and has operated in Taiwan ever since. Its projects cover the whole cycle, from designing a study and collecting data to analysis and recommendations.

What Business Information Greater China does

• Qualitative research: group discussions and interviews, with viewing rooms behind one-way mirrors.
• Quantitative surveys: questionnaire studies followed by statistical analysis.
• Fieldwork: running the data collection itself.
• Data processing and checks: entering responses and testing them for logical consistency.
• AI-assisted workflow: tools that make each research step easier to check and trace, with conclusions left to its researchers.
• Studio facilities: interpretation and audio control rooms, HD recording and live streaming.

Clients

Clients in consumer goods, finance, retail, pharmaceuticals, cars and motorcycles, IT and telecoms, and media and PR. It also runs opinion polls and policy evaluations for government.

Key facts

• Based in: Taipei, Taiwan
• Founded: 1985
• History: formerly the Taiwan office of Burke