Bright Tail

Brighttail, listed here as Bright Tail, is a B2B marketing agency for high-tech companies, with a particular focus on vendors that sell apps through the Atlassian Marketplace. It describes its model as marketing as a service: each client gets a dedicated scrum team that plans and runs campaigns. The approach is fractional, so firms get marketing leadership without making full-time hires.

Services

• Launch strategy: positioning and planning for new Marketplace apps.
• Channel set-up: building marketing channels, including the Atlassian Marketplace listing itself.
• Attribution and reporting: linking tracking systems to Marketplace attribution data.
• Fractional marketing leadership: senior marketing direction dedicated to one client's growth.
• Brand and product differentiation: finding gaps in a crowded field and positioning against rivals.
• Demand generation: inbound programmes, content and product launch campaigns.

Who it works with

Clients are B2B software and technical product companies, including Atlassian app vendors and Atlassian Solution Partners. One client says the work grew from one part-time person to a ten-person team.

Key facts

• Based in: Silicon Valley, United States
• Model: marketing as a service with dedicated scrum teams
• Platform focus: Atlassian Marketplace