Brandfusion

Brandfusion is a strategic branding consultancy whose website is written in Romanian. The multidisciplinary team works with company leaders at turning points such as a new market entry, a portfolio change or a business transformation, and it marks 20 years of work.

What Brandfusion offers

• Brand strategy: defining a vision with leadership and setting out the strategy that puts it into action.
• Brand diagnosis: a review session that looks at what is and is not working before any redesign or new campaign.
• Naming and positioning: creating brand names and repositioning brands or whole portfolios for new customer segments.
• Visual identity and packaging: identity systems, packaging design and a creative platform for communication.
• Brand culture: helping staff inside the organisation understand and act on the brand.
• Brand communication: making a positioned brand visible to support customer growth or expansion.

Who it works with

The consultancy works with organisations from their early stages through to mature companies with established brands. Past projects include food supplements, a real estate investment brand and a technology brand.

Key facts

• Track record: marks 20 years in branding
• Language: Romanian