Blueberry Marketing

Blueberry Marketing ran marketing and sensory research, and its team now works as the sensory and product experience practice of TestSet. The researchers study how people react to products and turn those reactions into guidance for brand and product teams.

What Blueberry Marketing offers

• Product development and testing: sensory panels, central location tests, taste and discrimination tests, and usability studies on prototypes and packaging.
• Qualitative research: ethnographies, focus groups, shop-alongs and mobile diaries.
• Concept testing: evaluation, optimisation, sorting, conjoint and line exploration.
• In-home product trials: placing products in people's homes to capture real use.
• R&D and claims support: iterative screening and validation of product claims.
• Participant recruitment: own panels, partner networks and multi-mode recruiting.

Who it serves

It serves makers of food and drink, personal care and cosmetics products, and also brand and ad agencies.

Key facts

• Current name: part of TestSet
• Services: fieldwork alone or with integrated analytics