blue2purple

Focus on creativity to serve audiences & Consumer Journey 100% digital-minded creative experts Knowing which formats to use on which platform They bring a creative tweak in the always larger ecosystem of digital formats

Always being one step ahead in our expertise and servicing

blue2purple is part of blue2purple is part of the Virtuology group

Social media & A/B testing 3

Broadkat is a creative digital agency that hepls you reach […]

Social media & A/B testing 2

Social media & A/B testing

Social media & A/B testing 4

How to get to the right persona by combining machine learning and 1st party data? How to get to the right persona bycombining machine learning and 1st party data? Driving off the charts engagement on TikTok with Warner Bros

Driving off the charts engagement on TikTok with Warner Bros

Av Louise 523, 1050 Brussels +32 2 374 85 60

• Group Size : Small Groups
• Length : 1/2 day
• Target : Basic & Advanced
• Languages : EN, FR, NL
• Goal : Identify the right KPI’s to measure your performances and finetune your campaign reportings
• Description : With all the measurement possibilities it becomes easy to lose yourself in all the data
• Different stakeholders have different objectives, but do you as a departement focus on the right key performance indicators? In this workshop we define together the main business objectives for your company, and identify the right internal and external kpi’s that contribute to your targets
• The goal is to finish the workshop with clear KPI’s for all types of campaigns, tailor-made to your objectives
• Goal : Understand the importance of setting KPI’s to evaluate campaigns successes
• Description : With all the measurement possibilities it becomes easy to lose yourself in all the data
• Different stakeholders have different objectives, but do you as a departement focus on the right key performance indicators? In this workshop we define the methodology to work out a plan with which KPI’s will be created per type of campaign
• This workshop offers a general perspectives on how to define KPI’s and is not tailor-made
• Format : Lecture + Workshop
• Group Size : 10 people
• Length : 2 days
• Goal : Understand the broader framework of marketing campaign management
• Description : This course will provide you with the insights and tools to understand the process that leads your future potential customers to your website; you will understand what distinguishes your customer and how you can implement marketing strategies that get their attention, and also provide you with measurable results