blue2purple

Audit first, then one plan across creative and media

From Brussels, blue2purple runs its social creative, influencer work, media buying and analytics as one team. Its work starts with an audit of the client's position. Before any budget is spent, the team sets the KPIs that a campaign will be judged on, then builds one strategy that covers creative and media together, based on data rather than assumptions.

Social-first creative that turns attention into engagement

The creative side makes content for social platforms, including user-generated material, influencer collaborations and community management. The aim is to capture attention on the platforms where audiences already spend their time and then convert it into engagement that can be measured. The agency treats each platform as having its own formats, so content is shaped to fit where it will run rather than reused everywhere.

Media activation run as one coordinated system

Paid social, search advertising, SEO, GEO, GEA, programmatic buying and offline media are switched on together as one coordinated system instead of separate campaigns. The agency lists platform certifications with Google, Meta, TikTok, Snapchat, LinkedIn and Microsoft Advertising, so that the media plan can be run on the channels a client actually uses.

Measurement through dashboards, mix modelling and tracking tools

Its data work includes real-time dashboards, media mix modelling and proprietary tracking tools, so that each decision is linked to business results a client can check. Two of those tools are named. AdNautics is described as measuring the incremental impact of every euro spent, while AdSecura monitors tracking health in real time to catch data leaks before they distort reporting.

Client work across retail, finance, health and travel

By the agency's own count, more than 50 brands across retail, finance, health, travel and fast-moving consumer goods have been clients. Published case summaries include a multichannel awareness campaign for Somfy in Spain and Italy, a lead generation project for Cetelem that combined machine learning with first-party data and retargeted digital out-of-home advertising, international sales work for Cassis Paprika, a multichannel campaign for INAMI on mental health in Belgium, a full-funnel launch of Haier across the Benelux market, a TikTok engagement campaign for Warner Bros. Discovery around The Batman, and an offline campaign for Barbie The Movie in Belgium.

Workshops on setting and measuring KPIs

Two training formats sit alongside the agency work. A half-day workshop for small groups, taught in English, French or Dutch, helps a team agree the business objectives behind a campaign and choose the internal and external KPIs that follow from them. A two-day course for up to ten people covers the wider framework of campaign management, from the customer journey that leads a prospect to a website through to results that can be measured.

Ownership and base

blue2purple is part of the Virtuology group and is based in Brussels. By its own account it is Belgium's first independent performance agency, and social creative and influence now sit under the same roof as its media and data work.