Blimpp

Blimpp builds specialist products and runs research on how brands show up in Reddit conversations and AI search tools. It tests what leads AI assistants to recommend one brand over another, publishes benchmarks and turns its findings into growth programmes. Its earlier work centred on paid marketing for direct-to-consumer ecommerce brands, especially Google Shopping and Facebook ads.

Products and services

• AI search experiments: controlled tests of what influences AI recommendations.
• Benchmarks and studies: cross-brand, category and platform tracking of how AI search is changing, plus short focused studies.
• Reddit monitoring: products that watch, analyse and step into conversations that shape brand perception and rankings.
• Voice-of-customer research: tools such as RedditLens and SPARK that mine forums and reviews for pain points, personas and product priorities.
• Audits: AI search optimisation and bot access audits.

Who it serves

Brands that want to be recommended in AI search, with case examples from supplements and beauty.

Key facts

• Research focus: AI search, Reddit and brand perception
• Earlier focus: paid acquisition for DTC ecommerce brands