Digital Marketing Company

Backlash

London brand experience agency creating pop-up shops, retail activations and roadshows for consumer brands

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TrustList summary

Backlash designs physical brand experiences in London, turning campaigns into spaces shoppers can walk into and touch. Its in-house creative team handles each job from first idea through design to installation, and the same people stay with a client from briefing to launch.

Services

Experiential marketing: activations built around emotionally engaging concepts.
Pop-up shops: temporary stores in city venues such as Covent Garden, Spitalfields, Westfield and Liverpool One.
Retail activations: in-store takeovers and displays, including work at Selfridges.
Roadshows: touring brand set-ups that visit several locations.
Digital experiences: digital elements that sit alongside physical installations.

Customers and markets

Backlash works with independent brands and global names, mainly in beauty, fashion and consumer goods. Past projects include a warehouse-style pop-up for Beauty Pie and campaigns for Clarins and Banana Balm.

Key facts

Based in: London, UK
Service model: one team from briefing to launch day
Sectors: beauty, fashion, FMCG

Summary written by TrustList from the business's own published information, Sep 2026.

Gallery

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Categories & features

Rankings

Backlash is ranked on 2 TrustList rankings: #23 on 1 and #47 on 1.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. Backlash has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Digital marketing company · 2 rankings

#23of 237
Retail
It is one of 28 here listing consumer products & services.
Its profile: “- Retail activations: in-store takeovers and displays, including work at Selfridges.”
Of the top 90 here, 42 also cover eCommerce and 35 also cover medical; 3 also work in United States and 3 also work in Washington.
Behind Arista IT Services Ltd., ahead of BlackTruck Media.
#47of 50
London
It is one of 8 here listing retail.
Its profile: “Backlash designs physical brand experiences in London, turning campaigns into spaces shoppers can walk into and touch.”
Of the 50 here, 31 also cover SEO and 21 also cover digital marketing; 8 also work in Liverpool and 8 also work in Leeds.
Behind A&B Digital Marketing Agency, ahead of Blue Social Agency Ltd.