Backlash

Backlash designs physical brand experiences in London, turning campaigns into spaces shoppers can walk into and touch. Its in-house creative team handles each job from first idea through design to installation, and the same people stay with a client from briefing to launch.

What Backlash offers

• Experiential marketing — activations built around emotionally engaging concepts.
• Pop-up shops — temporary stores in city venues such as Covent Garden, Spitalfields, Westfield and Liverpool One.
• Retail activations — in-store takeovers and displays, including work at Selfridges.
• Roadshows — touring brand set-ups that visit several locations.
• Digital experiences — digital elements that sit alongside physical installations.

Who it works with

Backlash works with independent brands and global names, mainly in beauty, fashion and consumer goods. Past projects include a warehouse-style pop-up for Beauty Pie and campaigns for Clarins and Banana Balm.

Key facts

• Based in: London, UK
• Service model: one team from briefing to launch day
• Sectors: beauty, fashion, FMCG