Arkade

Arkade is a customer experience (CX) consultancy for consumer brands, formed in 2013 when two agencies joined together. Working from Australia, it helps retailers and direct-to-consumer companies find and rank the changes that will matter most to their most valuable customers. Its focus is strategy and solution design rather than simply building whatever a client asks for.

What Arkade offers

• CX strategy — deciding where a brand should put its effort next, based on the value of each opportunity.
• Solution design — customer research plus analysis of team and platform capabilities.
• Clienteling — in-store tools that help staff know and serve returning customers.
• Ecommerce and apps — improvements to online stores and mobile apps.
• Loyalty and communications — loyalty schemes, service and messaging platforms built around customer data.
• Customer data education — teaching whole businesses how to identify and look after high-value customers.

Who it works with

Arkade works with direct-to-consumer brands, mainly Australian retailers, and some clients elsewhere. Brands quoted on its site include The Academy Brand and The PAS Group.

Key facts

• Based in: Australia
• Founded: 2013
• Origin: merger of two agencies with different skills