Appetite Creative

Appetite Creative is a creative technology studio that specialises in connected packaging, turning product packs into interactive digital experiences that consumers reach by scanning. It has worked in this field since 2014 and runs its own web-app platform that gathers real-time analytics and first-party data for brands.

Products and services

• Connected packaging: QR, AR and AI-driven web-app experiences linked to products.
• Web and mobile apps: built on its own platform, with engagement analytics.
• UX and UI design: interface and experience design for interactive packaging and brand projects.
• Blockchain solutions: secure, traceable systems for areas such as finance and supply chains.
• Marketing and advertising: B2B marketing, social media, video production, virtual events and playable ad formats for publishers.
• Websites and branding: site builds and brand work.

Who it works with

FMCG brands and other large consumer companies, from tech firms to creative agencies. Named clients include Coca-Cola, Tetra Pak, PepsiCo, Chanel, Bacardi and Adidas, and past projects cover British Airways and American Airlines.

Key facts

• Connected packaging since: 2014
• Founder: Jenny Stanley, author of a book on connected packaging
• Research: an annual Connected Packaging Survey