Aha! Insights Technology

Aha! Insights Technology runs aha, an online platform for qualitative and hybrid market research on consumers and business buyers. Researchers use it to set up ethnographies, interviews, focus groups and communities, capture video and mobile responses, and turn the results into themes with AI-assisted analysis. Teams can run studies themselves or hand over design, programming and recruiting to the company.

Services

• Live Conversations: online focus groups and in-depth interviews over webcam and mobile, through a Zoom integration.
• Asynchronous activities: journaling, product usage diaries, home use tests and digital ethnography.
• Projective tools: techniques such as the Dynamic Canvas to draw out emotions and unmet needs.
• Concept testing: TruRotation testing and QuickSprints for fast studies.
• AI insight analysis: automatic surfacing of patterns and themes, with human interpretation kept central.
• Full-service support: study design, programming and global participant recruiting.

Who it serves

Market research and insights teams at brands and agencies running consumer, CX and product development studies across markets and languages.

Key facts

• Security: ISO 27001
• Partnership: licensing partner of QualtricsXM for larger quantitative and hybrid studies
• Service models: do-it-yourself or full service