Acumen Fieldwork

Acumen Fieldwork runs the practical side of market research projects, from recruiting participants to managing the logistics of research events. It operates across the UK and in international markets, so that agencies and brands can concentrate on gathering the insight they need.

Services

• Qualitative fieldwork: recruiting people for interviews, groups and longer studies such as week-long diaries of eating habits.
• Quantitative fieldwork: managing survey-based projects to agreed quotas and timescales.
• Healthcare research: fieldwork and recruitment for medical market research.
• B2B and social research: projects aimed at business audiences and the general public.
• Project management: a named project manager who works with the client from brief to delivery.

Who it works with

Clients include market research agencies, large brands, government departments and freelance researchers. One recent project brought customers of a major UK energy company in to share their experiences.

Key facts

• Based in: United Kingdom
• Certification: ISO 20252:2019, confirmed by a surveillance audit
• Sister company: Aspect Viewing Facility
• Managing director: Abi Fuller