80/20 Digital

80/20 Digital is a digital marketing agency in South Yarra, Melbourne, that concentrates on lead generation for small and medium service businesses. It starts with conventional marketing groundwork such as segmentation and value propositions, then adds websites, content and advertising afterwards. Its name refers to finding the 20% of actions that produce 80% of results.

Products and services

• Brand strategy: positioning and offer development before any digital work begins.
• Website design: lead generation sites, often on WordPress, and ecommerce builds on Magento, Shopify and WooCommerce.
• SEO and AI search: organic search, local SEO and Google Maps optimisation, plus visibility in AI answer engines (GEO and AEO).
• Google Ads: pay-per-click campaigns for local or interstate markets.
• Content and social media: content marketing and social campaigns.
• Conversion rate optimisation: changes that turn visitors into enquiries or sales.

Customers and markets

Service-based SMEs in Melbourne and further afield, including local and national businesses.

Key facts

• Based in: South Yarra, Melbourne, Australia
• Experience: says its team has over 40 years of combined sales and marketing experience
• Recognition: says it has won several global industry awards