5W Public Relations

5W Public Relations is an independent communications agency founded in 2003 in New York. It now also runs offices in Miami and Tampa and describes itself as one of the largest independent firms of its kind in the United States. Its current focus is helping brands get cited when buyers ask AI assistants and search engines for recommendations.

Products and services

• Earned media: press relations, crisis and reputation work, and raising the profile of executives.
• Generative engine optimisation: shaping how AI chatbots and AI search summaries mention a brand.
• Owned content: a content studio, social media management, and influencer and creator programmes.
• Paid media: performance marketing, programmatic buying, affiliate programmes and media planning.
• Specialist practices: litigation PR, legal tech communications, predictive reputation management and pre-IPO financial communications.

Customers and markets

The firm works for Fortune 500 companies, businesses preparing to list, challenger brands and companies creating new categories. Named clients include Zeta, Nokia, Vizio and Webull, and case studies cover e.l.f. Beauty, Foxwoods Resort Casino and G-SHOCK.

Key facts

• Based in: New York, with offices in Miami and Tampa
• Founded: 2003
• Team: over 300 staff, per its earlier profile
• Ownership: independent