598 Los Angeles

598 Los Angeles is an advertising agency that makes ad creative and runs paid social campaigns for direct-to-consumer eCommerce brands. It draws on a network of creators and actors to film user-generated content, then tests and scales the ads that perform.

Products and services

• UGC creative: videos made by creators from its network, showing the product with the target customer.
• Static and GIF ads: designers test copy and imagery across many variations for each account.
• Paid social management: media buying on TikTok and Meta, guided by performance data.
• Research and strategy: product, customer and funnel analysis at onboarding, which then feeds a strategy proposal for sign-off.
• Testing and scaling: early rounds of ad testing, then more budget moved to the strongest performers.

Who it serves

DTC brands in areas such as skincare, fitness equipment, supplements, home decor and coffee. Named case studies include LifeSpan Fitness, VKTRY Gear, Moss Amigos and GOA Skincare.

Key facts

• Founder: Ignacio
• Team: six specialists, per its earlier site
• Creator network: over 300 creators
• Platforms: TikTok, Meta and Facebook