Initiative Media GmbH

Initiative Media GmbH is a media agency in Germany, active since 1986. It aims to make advertising relevant to the people it reaches, using cultural insight and behaviour analysis.

What Initiative Media GmbH offers

• Advisory and business design — consulting on growth, transformation and new business models.
• Web and product experience — improving user experience, customer journeys and interfaces.
• Brand and content — storytelling that builds lasting audience interest.
• Performance marketing — real-time optimisation of campaign results and commerce activity.
• Data science and strategy — data engineering and analysis built into campaigns.
• Marketing process management — structured handling of marketing operations.

Who it works with

Brands wanting measurable growth across many touchpoints.

Key facts

• Founded: 1986
• Network: part of Omnicom Media
• Research: has its own market research panel and behaviour analysis tools
• Sustainability: certified climate neutral through ClimatePartner