Kaleidoscope ®

Kaleidoscope is a brand consultancy that stays independent and keeps offices in Chicago, New York and Cincinnati. Strategy, design and prototyping are handled by the same teams. Its current site presents it as a packaging design and prototyping agency for consumer packaged goods brands, active for over thirty years.

What Kaleidoscope does

• Brand strategy and naming: early-stage thinking and research.
• Brand identity: visual identity, sub-brand identity and design systems.
• Packaging design: from full systems to refreshes of existing packs.
• Digital rendering: realistic images of proposed designs.
• Packaging prototyping: physical mock-ups and comps for sell-in.
• Design implementation: carrying approved designs into production.

Who it serves

The firm serves consumer goods brands, from young startups to large global names.

Key facts

• Based in: Chicago, with offices in New York and Cincinnati
• Experience: over 30 years
• Method: a process it calls Pointing North, backed by more than 20 design tools