Just Creative

Just Creative, styled JUST Creative, is a branding and design studio led by the designer and strategist Jacob Cass, based in New York. The studio designs brand identities for business owners, and it also runs an education side for designers and other creatives.

Its process moves from a discovery call to strategy and design, then to growing the brand once it is in use.

What Just Creative offers

• Brand strategy — positioning, brand naming, taglines, story and purpose.
• Brand design — logos, fonts, colours and a brand system that keeps materials consistent.
• Brand growth — custom designed solutions aimed at generating leads.
• Rebranding — refreshing an existing identity.
• Education and resources — articles, buying guides, design assets, courses, books, a podcast and workshops for designers.

Who it works with

Mostly small businesses and ambitious business owners who want a clear, consistent brand. The site also describes a community for designers, creatives and entrepreneurs.

Key facts

• Based in: New York
• Led by: Jacob Cass, brand designer and founder
• Also offers: a design blog, courses and a podcast