Harvey|Severance

Harvey|Severance is a branding and design studio in Vermont whose founders have a connection to Ben & Jerry's Ice Cream, though the studio says its current work extends well beyond that single association. According to its site, its approach to branding and strategy is described as straightforward, honest and inspired, built on a strong strategic foundation and carrying qualities the studio links to Vermont itself. It lists words it associates with its work: trustworthy, wholesome and humble on one hand, relatable, natural and down-to-earth on another, and simply fun or delicious on a third. The studio works with a range of brands and products, and its site frames each project around building a client's identity on a considered strategic footing rather than surface-level design alone, inviting visitors to consider what its playful, ice-cream-inflected language says about how it approaches its work.