Gold Front

Gold Front is a category design studio that works with companies trying to create an entirely new market category. It covers the whole process in one place, from shaping the category strategy and message to the brand, the product experience and video, and it also publishes writing on strategic narrative.

What Gold Front offers

• Category strategy — defining a new category and the story a company tells about it.
• Messaging — positioning and strategic narrative for launch.
• Brand design — new brand identities and websites for category creators.
• UX design — design of the product and web experience.
• Video and campaigns — video work up to television campaigns.

Who it works with

Gold Front works with pioneering companies launching new categories. Named clients include Uber, Robinhood, Newsela, Bizzabo, Clari and GiftNow; for Robinhood it made a TV campaign, and for Newsela it delivered category strategy, brand design and a website.

Key facts

• Specialism: category design
• Clients named: Uber, Robinhood, Newsela, Bizzabo, Clari, GiftNow