Generations Beyond

Generations Beyond calls itself the no-homework agency: it designs and manages websites for challenger brands and takes the ongoing to-do list off the client's desk. The firm is in Mastic Beach, New York, and acts as an outside partner that looks after a brand's web presence without holding equity in the business.

What Generations Beyond offers

• Web design and refreshes — designers review and update a site's look on a regular schedule.
• Content management — keeping site content current without drawing on the client's own staff.
• Platform, security and server updates — moving sites to a platform that can grow and applying updates before problems appear.
• ADA accessibility compliance — making sites usable for people with disabilities and reducing the risk of accessibility claims.
• Vendor oversight — reviewing existing suppliers and vetting new partners on the client's behalf.
• Brand strategy and marketing — strategy and branding work for brands competing against larger market leaders.

Who it works with

The agency targets challenger brands that want fewer meetings, emails and tasks from their agency while their website is kept up to date.

Key facts

• Based in: Mastic Beach, New York, United States
• Accessibility standard: Aims to follow the W3C web content accessibility guidelines at level AA
• Publication: Author of the marketing book Marketing for Super Villains