General Design Co.

Known today as And Wiser, General Design Co. is a studio for brand and design work that deals only with food, drink and hospitality businesses. Started in 2007 under the old name, it has narrowed its focus over time, and its founder, Soung Wiser, co-owns a restaurant.

What General Design Co. offers

• Concept and strategy — sharpening a venue's idea, brand strategy and naming.
• Brand identity — identity design and art direction.
• Menus and packaging — menu systems and product packaging.
• Signage and interiors — signs and the design of branded spaces.
• Websites and motion — site design and animated work.
• Production management — seeing designs through to finished pieces.

Who it works with

Its clients range from multi-site fast casual chains and neighbourhood restaurants to fine dining, craft breweries and gelato makers. Named clients include Pepe by José Andrés, Jamie Leeds Restaurant Group, Right Proper Brewing Co. and Clove & Cedar Coffeebar.

Key facts

• Founded: 2007, as General Design Co.
• Current name: And Wiser
• Team: founder and creative director Soung Wiser, with a production director, art director and senior designer
• Recognition: work featured by AIGA, Logo Lounge, Print and the Restaurant and Bar Design Awards