Focus Web Design

Websites a client can edit without writing code

Websites that a client can edit without writing a single line of code is the central promise of Focus Web Design, a Romanian web studio. The firm builds responsive sites for every device, from simple presentation pages to complex builds and full online stores, and it adds search, advertising and design work around them.

Website building from brochure sites to online shops

The studio creates presentation websites, product catalogues and portals, online stores, web applications and customer relationship systems, and it also builds smartphone apps. Clients can change any section of their site through an admin area, so routine edits do not need a developer. Before work begins, the team helps clients pick the platform that suits them, and it provides ongoing maintenance and content updates, since a modern website needs regular care to stay accurate.

Search visibility and paid campaigns

Each site is built with the tools search engines need to index it quickly, and the studio offers search engine optimisation to help a site rank. Its explanation of that work is that an organic result is one search engines show without payment, and that the higher a site ranks, the more of its visitors can become customers. The team also runs pay-per-click campaigns on Google, Facebook and Instagram, and points out that search advertising is competitive and costly without experienced management.

Print, product photography and brand identity

Traditional materials still matter, the studio argues, and it produces business print and collateral that carry a brand's name and values. Product photography for cosmetics, food, clothing and footwear, electronics and similar goods is part of the offer, alongside portrait, studio and event photography. The studio also designs logos, brand identities and packaging for new products or relaunches, so that a product's name and look stay consistent from shelf to screen.

Clients who want a new site or a refresh

Clients include companies that want a first website and businesses that want an older one refreshed or rebuilt. Online retailers form part of the customer base. Whatever the project, the studio can keep the site current after launch with maintenance and content updates.