Dymic Digital

Businesses that feel their marketing has fallen behind the market are the audience for Dymic Digital, which says it brings strategy, creative work and campaigns together. Its pitch is that businesses facing a fast-changing market need that combination under one roof, rather than a small in-house team or a set of single-purpose suppliers working separately. The agency aims to give organisations big-agency capability at a scale suited to their budgets.

Strategy that sets goals before tactics

The firm starts with strategy, setting objectives, goals and key performance indicators, then choosing the tactics that will reach them. It presents this as a way of bringing order to the complexity of modern marketing, where campaigns are often fragmented across channels and where the balance of power has shifted from brands pushing messages to consumers choosing what to notice.

Content aligned with buyers

Content work is tied to the strategy and to the buyer personas that the firm builds for each client, so that the creative output speaks to particular audiences rather than to a general public. The firm says the aim is to align creativity with those audiences, so that the ideas it produces can be measured against the goals already set.

Interfaces and the human experience

The design side covers UX and UI work, which the firm says it focuses on the human experience: how people use a site or an app, where they hesitate and what they need in order to act. This work sits between the strategy and the creative output, and the firm presents it as the part of its service that turns marketing plans into something a customer can use.

Campaigns that aim to earn their cost

The marketing work centres on integrated campaigns across several channels, built to make more than they cost. The firm argues that integrated marketing is the way to avoid campaigns that compete with each other, and it places a clear focus on return on investment, so that each stage of a campaign is judged by the results it produces.

Brands the agency has worked with

The firm says it has worked with a number of brands, which it lists on its website. Its positioning is that the agency model suits organisations with limited internal marketing resources that still need the scope of a large agency. The phrases the firm uses, such as connected devices and a breakneck pace of change, are its own framing of the market rather than measured findings.

Dymic Digital, trading as Dymic, is an agency that mixes brand consultancy, creative design and digital marketing under one roof. It presents this as an alternative to building an in-house marketing team or juggling several single-purpose suppliers.

Products and services

• Strategy: setting objectives, goals and performance measures and choosing the tactics to reach them.
• Content: creative work matched to the strategy and to buyer personas.
• UX and UI design: interface and experience design centred on how people use a site.
• Marketing campaigns: multi-channel, automated programmes with customer journey mapping.
• Web design, SEO and branding: the core creative and search services.

Who it works with

Dymic says B2B, B2C and D2C companies share the same difficulty: digital marketing has grown too complex for one small team. Its pitch is agency-scale capability for organisations with limited marketing resources, and its site lists brands it has worked with.

Key facts

• Positioning: part brand consultancy, part creative agency, part digital marketing specialist
• Focus: integrated marketing and return on investment measurement