Dymic Digital

Almost overnight, digital channels have become the primary (and, in some cases, sole) customer-engagement model—dramatically accelerating digital transformation The unprecedented, almost-total disappearance of live events and conferences, and the barriers on face-to-face business, have created an enormous challenge For many companies (B2B in particular), this crisis is a wake-up call It has forced them into a steep adoption curve and there is an immediate need for new channels and social platforms—where introductions can be made and relationships fostered

In this new reality, digital strategy is a basic business requirement, and it is catapulting digital marketing to the top of the priority list This is precisely the time to embrace a digital economy, advance digital agendas, and prepare for a changed world Playing it safe might just be the worst option Opportunely, Dymic’s new agency model empowers business leaders to rethink sales and marketing strategies, ensure a more robust digital future, and emerge stronger for the next normal

Digital Marketing Strategy in a New Normal

The COVID-19 crisis provides a glimpse into a future world, where digital is central to every interaction

Big Agency Capabilities

for Meticulous Budgets AUTOMATED, MULTI-CHANNEL MARKETING STRATEGIES, CUSTOMER JOURNEY MAPPING, AND UX/UI DESIGN Despite their differences, B2B, B2C, and D2C companies share the same problem; digital marketing today is so complex and resource-intensive, they are forced to make a difficult choice: to either build an in-house creative marketing team (which is expensive and unrealistic for most companies) or hire and manage multiple, single-tactic marketing vendors and live with the lessened power and inherent inefficiencies Until now… Dymic, a global strategic marketing and advertising agency, is transforming the digital journey in a way most agencies cannot—bridging the gaps from strategy to execution and providing big agency capabilities to the small and mid-size business segment Now business leaders with smaller budgets can come to a single source to design, build and run integrated, technology-driven marketing campaigns that prepare them for the future, improve their customer’s experience and breathe life back into their businesses

Big Agency Capabilities for Meticulous Budgets

AUTOMATED, MULTI-CHANNEL MARKETING STRATEGIES, CUSTOMER JOURNEY MAPPING, & UX/UI DESIGN

Bringing Order to

Chaos & Complexity Consumer attention is fragmented across a wide range of media channels and devices Between digital, inbound, and traditional marketing methods, there are an incredible number of moving parts The challenge lies in not just understanding how each tactic or technology works, but also how they work in harmony with each other When companies hire siloed agencies or freelancers, they have to balance multiple design consultations, project managers, deadlines, meetings, and approval processes With so many voices, it’s nearly impossible to create one cohesive message

The Dymic model is all-inclusive—a multi-disciplinary marketing solution designed to bring coherence to the complexity and give brands more control over their message With a single project leader, coordinating a multi-channel marketing strategy is simplified, and delivering a consistent, customer-focused brand experience across every touchpoint is made possible

More than 70% of consumers use three or more

channels when researching a purchase.

Bringing Order to Chaos & Complexity

More than 70% of consumers use three or more channels when researching a purchase.

Strategy: Establish objectives, set goals and KPIs, identify tactics.

Tactical marketing (SEO, PPC, etc ) without a strategy is like building a house without a blueprint Dymic provides businesses with the missing pieces to build a growth blueprint tailored to their industry and ideal customer's journey

• Web Design / UX Analysis
• Visibility / Traffic Analysis
• Conversion / ROMI Analysis

Content: Align creativity with strategy and buyer personas.

Achieving creative and strategic alignment is essential to producing and sharing useful content that captures the attention of your audience, answers their questions, and supports them in every stage of their purchase journey

• Brand Story & Identity

UX & UI: Design with a focus on the human experience.

By combining market research, product development, and strategy with design principles, our designers can create seamless user experiences, anticipate customer needs, and unite brand promises with consumer expectations

• UI & UX Design

Marketing: Build campaigns that make more than they cost.

We combine UX design, powerful insights, and innovative technologies to engineer efficient, high-performing customer journeys that align brands with the way today’s buyers think, research, and purchase