DIGITECH

Universal Music Group once needed two of its subsidiary business units brought under one umbrella, and the web project that followed is one of the stories Austin agency DIGITECH tells about its design work. The firm describes itself as a boutique Texas studio with close to a decade behind it, serving large brands as well as smaller ones.

Rebuilding a music retailer's experience

For the music group, DIGITECH designed an experience that lets visitors find and buy the tracks they want, then wrote the front-end code to run on the company's Sitecore platform. The agency presents this as typical of its method: start by working out what frustrates the audience and what the audience is trying to do, then make the path to action as short as possible.

Rebrands and ordering tools

A second project began with an in-depth research and discovery phase for a biotech product business. DIGITECH produced a complete rebrand, mapped the audience segments, wrote user personas to guide the interface, and built a custom product ordering tool with a variable order form, meant to raise conversions and take pressure off the client's internal sales team. Another client wanted to be known as the marketplace where registered law enforcement officers buy and sell gear. For it the agency handled brand development and a web application that supports secure transactions between verified members.

Branding is treated as a research task. The agency argues that line, color and shape each carry meaning, and it builds logos and identities on that thinking.

Search, paid media and awards

DIGITECH also runs organic search work built on link building access it calls exclusive, and paid campaigns that begin by identifying the ideal customer so that conversions come at a lower cost per acquisition. Named clients on its pages include Cookeville Regional Medical Center, Paramount Wellness Centers, Vanbarton Group and Marlinz Pharma, which places its work in healthcare, wellness, property and pharmaceuticals as well as music.

The agency says it has been recognized by the review platform Clutch among Texas web design agencies and as a business-to-business development firm, and that UpCity placed it in the top one percent of web design and SEO firms in North America. These are the agency's own statements.