CREATIVFISH

CREATIVFISH, also styled Creative Fish, is an independent branding studio set up in Dubai in 2018. It steps in when a company is rebranding, repositioning or moving into a new market, and it starts from a frank discussion of what the business is rather than a fixed template.

What CREATIVFISH offers

• Rebrands — reworking a brand that a company has outgrown, often when a new generation takes over.
• New brand builds — positioning, audience, brand architecture and language first, with the visual identity designed afterwards.
• Brand definition — a single document that settles what the brand stands for, which can stand alone or become the brief for later work.
• Digital design and web — interface and experience design, websites and digital brand material.

Who it works with

Founders, family enterprises and global brands; the studio is based in Dubai but reports clients in several countries. Each project is led personally by the same person from the first meeting to the end.

Key facts

• Based in: Dubai
• Founded: 2018