Confetti Design Studio

Confetti Design Studio is a branding and packaging agency that works mainly with consumer brands in India. Its projects centre on retail, food, beauty, fashion and direct-to-consumer labels, and it also offers branding, packaging and website work to clients in the USA, Australia, Dubai and the UK.

Products and services

• Brand strategy and identity: positioning, brand story, naming, taglines, colour palettes and fonts.
• Packaging design: packs made for shop shelves, e-commerce listings and quick-commerce apps, including choice of material and shape.
• Brand audits: reviews of an existing brand to see where it falls short.
• Website design: sites for consumer brands, built alongside the identity work.
• UI and UX design: mobile app and website interfaces, backed by user and market research.

Clients

The studio focuses on B2C and D2C businesses, many of them retail brands. Named clients include Bingo by ITC, AIM Nutrition, WhatABite, B-Natural, Desi Minimals and AOBA, and it redesigned the TrueFan mobile app to improve conversion.

Key facts

• Based in: India
• Projects: more than 200 delivered
• Recognition: a World Brand Design Society award for the ITC Bingo Chatpat Kairi launch