BrandBourg Marketing & Design

BrandBourg Marketing & Design is a branding firm that combines marketing, brand strategy and design. It supports organisations through each stage of building a new brand or revitalising an existing one, often when a merger or other change calls for it.

What BrandBourg Marketing & Design offers

• Discovery and insight: assessing brand perception and reviewing customer and employee experience.
• Strategy and positioning: setting mission, vision and values and shaping corporate positioning.
• Identity and expression: brand names, visual identities, tone of voice, key messages and campaigns.
• Activation and integration: implementation tools, culture manifestos and coaching teams through rollout.
• Performance tracking: research methods to measure how the brand lands with customers and staff.
• Packaging design: product brand and packaging work.

Clients

Case studies cover an AI research institute, a financial cooperative and a merged life sciences company. Its writing covers corporate, employer, product and B2B brands, and it has discussed branding in venture capital.

Key facts

• Based in: Quebec, Canada
• Approach: participatory process involving stakeholders