BrandBourg Marketing & Design

Building an inspiring brand is a corporate project where the journey is just as important as the destination Our participatory approach fosters dialogue and promotes buy-in throughout the process

Founding Partner and Special Advisor Design is an integral part of strategic positioning It allows us to give life to ideas and add emotion, a crucial ingredient to creating “love brands” that inspire loyalty

Perhaps the reason I am so passionate about our business is that solving a package design challenge is like solving a complex puzzle There’s a perfect balance between communication (promise), recognition (equity) and competitive impact (difference)… and I always love a

Vice-President, Strategy and Consulting I believe that a brand strategy that doesn't include all stakeholders will remain an intellectual exercise Strategy is only 20% of a project The other 80% consists of its alignment and execution at the brand's every point of contact

Vice-President, Content and Operations Way beyond competitions and the awards and recognition they might bring, we measure the value of our work by the results reported by our clients Whatever the field of activity, design is a strategic development tool that creates wealth

Vice-President, Strategy and Innovation A brand strategy isn't just about providing direction for communications For a product, the brand strategy is also — and perhaps mainly — a tool to develop an innovation and marketing plan that is perfectly aligned with its promise

Having led creative teams from around the world for several years, I think that Quebec has an extraordinary multidisciplinary talent pool Creativity here has not finished to take hold on a global scale

Senior Director, Strategy and Consulting We provide an objective and participatory approach to minimize the emotional impact on the decision-making process Emotion should be reserved for the big idea that expresses the brand's DNA

Director, Strategy and Consulting To me, the success of any strategy relies on a keen understanding of the client’s reality, both internal and external It must also be perfectly aligned with the brand in order to deliver the desired results

Even the greatest design and brand thinking, when executed poorly, reflect badly on an organization Flawless implementation and execution are crucial for the success of any project and requires rigorous attention to detail around a proven process

To promote and strengthen its position in the market, Lavery called upon BrandBourg to define and assert its brand promise and review its identity and visual expression platform

A Human, Self-assured Identity that Breaks the Industry's Codes

Launched in January 2021, the response to the new brand was overwhelmingly positive “It is clearly contributing to positioning CellCarta as the global partner of choice for precision medicine

When a New Identity Acts as a Strong Lever for Merging Companies

TELUS Health has been working for over 30 years with governmental authorities, health care professionals, benefits providers and other partners in their communities with the aim of leveraging technology to improve the health experience of Canadians

Shaping the Future of Health Care

The redesign of Villaggio presented the quintessential challenge of packaging mandates

A Classic Package Design Challenge

Following the winds of change that have swept across the Palais des congrès de Montréal since the arrival of its President and CEO, Robert Mercure, in September 2018, the Palais has positioned itself as a veritable “vector of Montreal’s creativity” by building promising partnerships and innovative initiatives

A passion for doing things right

A passion for people A passion for brands and organizations A passion for our trade And a consuming passion for a good challenge

Rekindling the Flame with the Brand

There is no escaping it: our lives are, all year long, subjected to the change of seasons Holidays set the pa