blueegg

blueegg is an experience design agency in Sydney that bases its design choices on research findings rather than opinion. It was set up about ten years ago by Adam, its CEO, a trained pharmaceutical scientist who wanted user testing to meet scientific standards of rigour.

What blueegg offers

• User research — qualitative and quantitative studies of how people behave, what they think and how they use current products.
• Strategy — turning research findings into design direction for complex digital problems.
• UX and UI design — from sketches and wireframes to finished visual interfaces.
• Prototyping and usability testing — interactive prototypes tested with real users to check design decisions.
• Front and back-end development — building the apps and websites that come out of the design work.

Who it works with

Recent projects include a next-generation dispatch service for NSW SES, a staff experience portal for Woolworths, and a service guiding career changers. It has also published a report on building sustainability into product development.

Key facts

• Based in: Sydney, Australia
• Track record: about ten years in experience design
• Services: UX, UI and CX