Black & White Web Designs

Bespoke websites from East London

This studio designs websites out of East London. It builds custom websites for businesses that want customers to find them, whether those customers are local, national or international. The studio says it combines its own approach to search engine optimisation with Google's published guidance, and it claims to appear organically on the first page of Google results when people search for website designers.

Packages matched to the stage of the business

Its offer is organised as a ladder of packages. At the bottom is the start-up website, aimed at a business with limited resources that needs an online presence: it can be a fully working site or simply a holding page, and it comes with custom design, branding and a Google Business entry, but without search optimisation. The brochure package is the one the studio describes as essential for a prominent place on Google and other search engines. It includes mobile and tablet compatibility.

Search optimisation as a selling point

The SEO business websites come with Google Analytics reports so the owner can see traffic. The studio makes strong claims about its record in search rankings and describes its method as bespoke to each client. It also lists conversion rate optimisation among its services, which it explains as making sure a site meets the owner's goals and gives visitors a reason to return rather than turn to a competitor.

Online shops and international sites

For businesses that sell online, the ecommerce package provides a working shop platform with an integrated shopping cart and specialised search optimisation, again with analytics reports and mobile compatibility. A separate international websites option is aimed at companies serving customers in several countries.

Content, photography and branding

The firm adds services that support a website. It uses more than twenty content writers so a trade or sector, from the building trades to finance, can be matched with a writer who knows how to speak to its customers. Professional photography covers headshots, products and both indoor and outdoor events. Branding work is presented as a way to tell customers who a company is and what quality of service to expect. The studio also advises on small business grants.

Working relationship

The team describes its aim as giving clients a return on their website investment. After launch it offers a monthly allowance of free time for edits to existing content and says it does not charge for expensive monthly maintenance, on the view that when a client does well, the studio does too. The company operates as Black and White Web Designs Ltd.