Arcane

Arcane is a marketing strategy agency with offices in London, Calgary and Toronto in Canada. Its approach puts brand and audience first: the team works out how a business should position itself before recommending any campaigns or tactics.

What Arcane offers

• Brand strategy — defining positioning and the target customer before execution starts.
• Digital advertising — campaigns across a range of ad platforms aimed at market share and extra sales.
• Creative and copy — design and writing grounded in the agreed strategy.
• Data and analytics — measurement to guide marketing decisions.

Who it works with

Arcane takes on brands of different sizes and chooses clients that fit its values. Past work includes lead generation for hard-to-reach audiences and a campaign for a Canadian destination brewery.

Key facts

• Offices: London (Ontario), Calgary and Toronto, Canada
• Team: cross-functional marketing strategists