Arc & Co. Design Collective

Arc & Co. Design Collective is a Toronto design studio that works on the physical side of branding: packaging, exhibits and brand activation spaces. It uses its own method, the FOUR Dimensions Framework, to plan and design these experiences for both local small businesses and global brands.

Products and services

• Packaging design: structural and visual packaging that carries a brand's story to the shopper.
• Brand activation and exhibit design: multi-sensory spaces for events, exhibitions and activations.
• Brand strategy: strategy work that sets out how a product should stand apart from competitors.
• Master class: a training session walking through its framework and 20 key metrics for physical brand experiences.

Customers and markets

The studio serves small businesses in Toronto as well as larger global brands. One example is Kensington Brewing Company, a Toronto microbrewery founded in 2011, for which it developed a brand strategy and packaging design system.

Key facts

• Based in: Toronto
• Method: FOUR Dimensions Framework, with 20 key metrics
• Focus: physical brand experiences