andyedge

andyedge is the design practice of a Toronto-based designer whose work spans brand design, logo design, product design, UX and graphic design. Projects usually begin with a design thinking workshop to understand the client's audience, then move on to refining the user journey and building a design system.

What andyedge offers

• Design thinking — workshops, ideation and prototyping to pin down real user needs.
• Brand and logo design — identities that express a company's core values, logo included.
• UX design and architecture — user journeys and interfaces that are simple to follow.
• Design systems — reusable components built on the client's own UI library and tech stack.
• Visual design — typography, colour, illustration and content graphics in a consistent style.

Who it works with

The practice works with brands and product teams; one showcased project is a full identity for Bomou Bakery in Toronto.

Key facts

• Based in: Toronto
• Method: empathise, define, ideate, prototype, test and implement