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Design Agency

Alfalfa Studio

New York City branding and graphic design firm for civic, cultural and commercial clients

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About Alfalfa Studio

Alfalfa Studio is a branding and graphic design firm based in the Sugar Hill area of West Harlem in New York City. Led by Rafael Esquer since 2004, it creates identity systems, campaigns and communications, working to a principle of clear ideas and surprising design.

What Alfalfa Studio does

Brand strategy: positioning and strategy work for organisations and initiatives.
Logo and identity: logo development and full identity systems.
ESG reports: design of environmental, social and governance reports.
Graphic design: print and digital design for campaigns.
Marketing communications: communications material for brands and places.

Who it works with

The studio serves civic, cultural and commercial clients, with a history of work for brands in sports, culture and entertainment.

Key facts

Based in: Harlem, New York City
Founded: 2004
Leader: Rafael Esquer
Certification: NYC certified minority-owned business enterprise (MBE)

Profile written by TrustList from the business's own published information, Sep 2026.

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Categories & features

Rankings

As of 2026-10-06. Organic ranks only; sponsored placements are never ranks.

What the business tells TrustList

Founded: 2004 (22 years) evidence sent

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