Abel

Abel is a creative agency in Frederiksberg that brings together creativity, business and the green transition. It works for companies whose products or services help move society towards more sustainable ways of working, and it researches communication about sustainability and shares what it learns with others.

What Abel offers

• Strategy — brand and communication strategy for businesses working on sustainability.
• Design and brand refresh — visual identity and digital brand work, such as a refresh for a plastics-related brand.
• Campaigns — campaigns built around a client's green agenda, including one against food waste.
• Insights — articles and knowledge on communication and the green transition.

Who it works with

Its case studies cover green IT, a gentler alternative to leather, a food waste initiative and a lifestyle brand in the pet industry.

Key facts

• Based in: Frederiksberg
• Focus: communication for the green transition