1st on the List Promotion

Since 1997, 1st on the List Promotion has worked as a boutique search marketing agency in Abbotsford, British Columbia, just outside Vancouver. It started when sites competed for rankings on engines such as Yahoo, Infoseek, AltaVista, Lycos, Excite and Ask Jeeves, and the firm says it has stayed small and focused since. It describes itself as a Canadian SEO team with more than 28 years behind it and is now guiding clients through what it calls the AI SEO era.

The work

The agency says it works with a select group of thirty to sixty clients at a time across Canada and the United States, and the current site gives the team as thirteen people with a combined 197 years of SEO experience. The older site gave fifteen people and 220 years, so the team figure has changed. Services include:

• Organic SEO: technical audits, on-page optimization, link building and local SEO
• Pay-per-click advertising on Google and Bing, with retargeting
• Website design, including WordPress, e-commerce and mobile-friendly sites with SEO in mind
• Content creation for SEO, ads, social media and email campaigns
• Consulting such as website audits, strategy, keyword research and content optimization
• Brand entity development, online review management, citations, Google Business Profile and social media

How it says it works

The firm describes a customized approach in which campaigns are created, managed and monitored by hand rather than from a template, and it concentrates on actions with the biggest expected return. It says clients mention its integrity, creativity and professionalism. It treats each client's business as its own and keeps its advice, in its words, clear and built to last.

Listings and recognition

The firm describes itself as award winning and says independent ranking sites have listed it among North America's leading SEO companies. It offers a thirty minute meeting for prospective clients.

1st on the List Promotion is a Canadian SEO agency based in Abbotsford, BC, near Vancouver. Chris Genge started it in 1997 to help websites rank on the search engines of the day, and it has stayed a small boutique firm since. It now also advises clients on search in the AI era.

Services

• Custom SEO: technical audits, on-page optimisation, link building, local SEO and social media work.
• Website design: WordPress and ecommerce sites built with search and mobile use in mind.
• Content writing: search-friendly copy that feeds SEO, ads, social and email campaigns.
• Paid ads: Google and Bing pay-per-click campaigns and ad retargeting.
• Consulting and reputation: SEO strategy, keyword research, review management, citations and Google Business profile work.

Who it serves

Clients across Canada and the United States, from small businesses to Fortune 500 companies, with hospitality among the industries it names. Its oldest client dates back to 1999.

Key facts

• Based in: Abbotsford, BC
• Founded: 1997
• Team: 13 people
• Contracts: no locked-in contracts