18 East Web Design

18 East Web Design is an Oakland, California studio that handles websites, branding and marketing graphics for small businesses. Gretchen Bily, a designer with more than ten years of experience including in-house roles at Bayer and Kaiser, set it up in 2007 and remains its head designer.

What 18 East Web Design offers

• Website design: custom sites with original photography, brand graphics, interactive forms and e-commerce.
• Brand identity: logos, colour palettes and typography for a recognisable look.
• Social media design: images, posts and videos for events, promotions and ongoing accounts.
• Search engine optimisation: work aimed at raising site visits and traffic.
• Print design: business cards, brochures, postcards and print adverts.
• Website maintenance: ongoing updates, with some client sites kept current for years.

Who it works with

It works with small businesses; past projects include a site for Chalkboard Financial Inc. Each project starts with a meeting and a written proposal covering timeline and features, and the client approves layout, photos, copy, colours and fonts before the design is finalised.

Key facts

• Based in: Oakland, California
• Founded: 2007
• Team: led by head designer Gretchen Bily