insightData

insightData is a Webbula data service for organisations that need dependable customer records. The vendor presents it as covering the whole data life cycle: verifying data on entry, tidying it as it ages and building out profiles with further details.

What insightData offers

• Point-of-capture verification — tests data when it is first collected.
• Ageing data clean-up — refreshes records that lose accuracy over time.
• Profile enhancement — appends more data points to existing records.
• Marketing support — aims to improve personalisation and email results.

Who it works with

Businesses with customer databases that feed email and personalised marketing, and that want records verified, refreshed and enlarged with further details.

Key facts

• Vendor: Webbula
• Category: data quality software