Data cleansing that's fast,

easy, accurate, and reliable
POWERED BY MACHINE LEARNING
No need to set up complex rules or normalize data
DataGroomr’s algorithms for intelligent duplicate identification does all the work for you

Conveniently merge duplicate records in standard and custom objects or even cross-object
Use the side-by-side display or merge en masse

Ensure that your customer communications are getting where they need to go by verifying emails, phones and mailing addresses

MERGE AND MATCHING RULES
Want more control over duplicates and merges? Create your own merge and matching rules designed specifically for your data

Salesforce users can see duplicate records directly in Lightning on any object page layout

Leverage the import wizard to deduplicate, merge and append records while importing to Salesforce and export data from Salesforce

Ensure that data quality and validity surpasses the competition
Standardize or normalize your data with our prebuilt transformation rules or create your own

View your duplicates history in one intuitive, unified view
Configure easy-to-use modules to monitor insights most important to your organization

Set it and forget it
Automate merges, reports and much more using the built in Scheduler

No Setup or Customization Required

DataGroomr has added the Lightning Component! Users now have the ability to view potential duplicates directly in Salesforce
Once installed, the component can be added to any record page layout and configured to show any fields for optimal deduplication excellence

The Lightning Component framework is a UI framework for developing web apps for mobile and desktop devices
Lightning components were born out of and used to build the Salesforce platform for mobile apps
Mobile is baked into the core of the Lightning Component framework, and it makes developing apps that work on both mobile and desktop devices far simpler

Here’s what real Salesforce users are saying about DataGroomr!

We've been able to dedupe our Salesforce environment with very little effort
In addition, we can now prevent future duplicates by importing records using the solution
The support team is great and the set up is friction-free

Finally, an easy to use tool to get rid of duplicates in Salesforce that doesn’t cost the earth
No longer will I have to mess around with duplicate rules, CSV exports, and all the cumbersome manual merge activities

The beauty of what they’ve done is in the machine learning,” Lisa elaborated
“The way you make those choices is remembered
Every time I make choices within the DataGroomr app, it gets smarter

We were aware we needed a cost-effective substitute to handle what we do
DataGroomr was vetted against a series of other tools
They’re knocking it out of the park

I like that you can create your own custom logic in regards to master record selection and what is considered a duplicate
Each company has a different idea on what should be a duplicate and what should not
I also like that you can see the history of what you have done
It’s simple and easy to use

The solution works so easily out of the box
I didn’t have to program anything
It tells me how many duplicates I have and I can easily go through them one by one or merge them all automatically if I am confident in the suggested matches, just with the click of a button

I’ve tried a few other deduplication apps for Salesforce and have to say, DataGroomr is really easy to use! I was able to start deduping within minutes of requesting the trial
Try it, you won't be disappointed

We have a big database and this app was able to analyze and locate duplicates with no setup
The results were ranked by confidence level allowing us to auto-merge
For others, we used the side-by-side compare feature to review and clean the data

Logging into the web app and seeing a list of duplicates already waiting for me (without having to spend tons of time refining matching or duplicate rules) was a rush
Super easy to use and set up, and it found a lot of duplicates that our current rules did not

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DataGroomr leverages machine learning to automatically find duplicate records (leads, contacts, and accounts) in Salesforce and load them into matched groups
Users can easily compare records side-by-side, select master records, copy or edit field values and then merge to eliminate duplicates
Alternatively, merging can be done en-masse
What separates us from other deduping apps on the AppExchange is that DataGroomr: