DataGroomr

DataGroomr is a Salesforce app that uses machine learning to locate duplicate records automatically. It lists likely duplicates so users can compare them side by side, choose which values to keep and merge them into one customer view.

What DataGroomr offers

• Machine-learning matching — learns from use, so users need not build complex rules.
• Merging — handles standard and custom objects, and can merge across objects or in bulk.
• Custom rules — users can add their own merge and matching rules.
• Data verification — checks email addresses, phone numbers and mailing addresses.
• Standardisation — prebuilt or custom transformation rules.
• Scheduler — automates merges and reports.

Who it works with

Industries listed include nonprofit, software and technology, healthcare and financial services.

Key facts

• Platform: Salesforce, via AppExchange
• Interface: a Lightning component shows duplicates on record pages