Salesforce Marketing Cloud

Salesforce Marketing Cloud is a marketing platform for engaging consumers at scale. It gathers and organises customer data so that each interaction can be tailored with built-in AI.

Main features

• Data management: collects and securely stores first-, second- and third-party data alongside offline data.
• Consumer profiles: combines that data into complete customer views.
• AI personalisation: adjusts interactions along the customer journey.
• Channel tools: email, mobile, advertising and social solutions for reaching each person. The product belongs to the wider Salesforce family and is aimed at organisations that want data, AI and campaign delivery connected.

Customers and markets

Marketing teams that want to speak to individual consumers across many channels.

Key facts

• Vendor: Salesforce