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Customer Loyalty Software

Smile.io

Loyalty program software for online stores with points, VIP status and referral rewards, aimed at Shopify brands

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About Smile.io

Smile.io is a loyalty platform that lets online merchants run reward programmes with points, VIP status and referral bonuses. It is aimed at Shopify brands and other ecommerce businesses, and it also works in-store. Merchants can build a programme without coding skills, or use the API for custom rewards.

Features

  • Points and rewards: customers track points, claim rewards and see their loyalty status in a personal space.
  • Referral bonuses: rewards customers for referring others.
  • Checkout and product pages: loyalty features embedded in product pages and in the checkout.
  • Point-of-sale loyalty: one programme across online and in-store shopping, designed for Shopify POS.
  • Analytics and API: programme reporting, plus an API that lets development teams reward custom actions.

Who it serves

Online merchants of all sizes. The site says it powers programmes for 30,000 merchants and that over 100,000 small businesses use it.

Key facts

  • Platforms: Shopify and Shopify POS.
  • Merchants: 30,000, according to the site.
  • Setup: no coding skills needed to build the programme.

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

As of 2026-10-28. Organic ranks only; sponsored placements are never ranks.

What the business tells TrustList

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