Zuberance

Zuberance is an advocate marketing platform that helps brands recruit satisfied customers and encourage them to recommend products. It combines software with a managed service, and its site now carries an IZEA Worldwide copyright notice.

What Zuberance offers

• Advocate identification — finds likely advocates through short surveys, social listening and direct engagement.
• Reviews and testimonials — collects ratings, case studies and videos from advocates.
• Referral programmes — generates referral leads that can turn into sales.
• Advocate hub — a branded online home where advocates are rewarded and can answer prospects' questions.
• Analytics and reporting — tracks campaign results and supplies custom reports.

Who it works with

Brands that want customer word of mouth built into their wider marketing, either with the software alone or with the vendor's team running programmes end to end.

Key facts

• Model: software plus managed services
• Parent company named on site: IZEA Worldwide