Leadburst Digital

Pay-per-lead marketing for service businesses

Leadburst Digital is a lead generation company for service businesses in South Africa. Its model is pay-per-lead, which means a client buys sales leads in batches each week and pays only for the leads it receives. The company argues that this is a different approach from the digital marketing agencies that place clients on monthly retainers. It says a retainer keeps a business tied to a lengthy contract and puts most of the risk on the client, while a pay-per-lead arrangement shares that risk by charging for results.

Weekly batches without retainers

Leads arrive in weekly batches, and there is no long contract to sign. The company says a business can receive 50, 100 or more leads a week, and it presents this volume as the basis for scaling a sales operation. Clients who want a steady supply of enquiries can plan their sales staffing around the weekly volume rather than around a monthly fee that may bring in weaker leads.

Google Ads, landing pages and follow-up

The company runs the paid search advertising behind the leads, managing Google Ads campaigns for client businesses. It also builds landing pages designed to capture enquiries from new visitors, so that the people who click an advert are directed to a clear route into contact with the business. Its material describes follow-up systems for the leads a client receives, which help the client's sales team respond quickly and keep track of each prospect.

Quality of leads and sales outcomes

The company's argument is that poor-quality leads cost a business more than they bring in, because the sales team spends its time on prospects that never close. Leadburst says its pay-per-lead service is designed to produce high-quality sales leads, and it presents the batch structure as a way for clients to measure the cost of each lead against the sales it produces.

South African service firms after steady leads

Its clients are South African service firms that want a steady flow of sales leads and room to grow the sales team. The company says it is aimed at owners who are looking for at least 50 qualified sales leads a week and who want to avoid complicated retainer contracts. It describes the arrangement as lower risk because the client pays for leads it receives, rather than for an agency's time.

Cost per lead explained

The model is known as cost per lead, abbreviated CPL. Under it the client pays only for the leads it receives, so the total cost rises only with the number of leads a client chooses to buy. The company says this limits the overheads a business carries and lets it test new markets in small batches before committing to larger volumes.